The zen of social media marketing

In "The zen of social media marketing", Shama talks about how to make the web as useful as possible when promoting a company. I think the book is more for new businesses that have no idea how to do any social media strategies but I found it helpful as well. I think her Facebook chapter was extremely helpful. She goes into detail on how to set up your Facebook, which most of us already know, but she also added some helpful tips that we may not have thought about. For example, your status updates. Usually, we just write what we're doing or feeling in our updates but does anyone really care what we ate for dinner last night? She makes a good point. You can be yourself but add something inspiring as well. The same thing goes for Twitter. When she talked about Twitter, she explained how to work it which was helpful since I was clueless before. I still haven't gotten into Twitter but at least I can reference the book when I need to. She mentioned Linkedin (a more professional version of Facebook) and I've never heard of it before. It seems like a good way to connect with professionals. I just recently made a Linkedin account but until I get used to it, I'll stick to Facebook. Of course, in all of these social media strategies, you want a professional picture of yourself and you don't want to be friends with rude people. She also talks about websites. I don't remember too much about this chapter but I do remember her saying your website should be simple and clutter-free. If someone is confused the second they go to your website, they give up. It's a waste of their time to figure it out. For Youtube media, the best equipment to use is a flip camera. You don't want an overly expensive camera when it's just for the web and you won't make any money off the video itself. You also don't want a camera that's too low quality that you can't understand the video. A flip camera is perfect for web videos.

Shama mentioned a ton of little tips like this but these are the ones that stood out to me. I thought the book was easy to read and a great reference for the future. You don't have to sit down and read the entire thing. You can just flip to the part you need at that moment and get your answer right away. It's also in a language anyone can understand, not computer lingo which also makes it easy.