Friday, April 1, 2011

Help Japan: Toyota

In our advertising class we just finished up our posters to help Japan. The rising sun was shown in a lot of other posters that we looked at for inspiration so we wanted to do something from that. I think all of us did a good job with stepping away from the norm and creating unique pieces. As I was looking for something to blog about on Creativity, I came across this interactive website (that could also be turned into a poster) sponsored by Toyota. Click here to see the site.





Basically, it's a bunch of origami cranes. It's genius to use an aspect of Japanese culture other than the rising sun. Someone in class also had a crane idea and I thought it was great. Anyway, you have the option to send a message or read other messages. The message contain things like "good luck" or "we are always together with you". It's a good way to get people to interact and leave a message for Japan. I think it makes people feel like they are doing something to help even though they aren't actually there to help. I think it's a powerful campaign and works well.
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1 comment:

  1. AnonymousApril 4, 2011 at 8:24 PM

    Nice that many people make something creative to support Japan. I like the fact that you can send your own message, your own respect to Japan.
    What I don't like is the "crane." Maybe because it's already used a lot. I had to make a Japan-poster for graphic design too. I didn't do anything with a crane or the circle because in my point of view it's nothing new.
    But I really like the idea.

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