"Adzookie is a mobile ad network that places local businesses' ads for free if they, in exchange, allow ads to be placed on their own mobile sites." Right now the company is quite small with only 8 people. With not much publicity, how could this small business expand in a unique way? Advertising on houses.
Adzookie is giving home owners up to a year of monthly mortgage payments in exchange for using their house as a giant billboard. So far, Adzookie received more than 1,000 applications for this deal, which is gaining them publicity before the big idea has even started. Houses must remain painted for a minimum of three months and a maximum of a year. After a year, Adzookie will repaint the house with no cost. The budget for the entire program is only $100,000 ($8,000 per house) so not every house on the block with be an ad.
I think this is a great idea. Economic times are tough right now so it's no surprise that people would apply for a brightly painted house. I think most people don't pay attention to ads because they already know where to expect them, like magazines and billboards. There's no way you can miss this house. People will stop and look at it. It's a genius project. However, I think it would be even cooler if the company had something to do with houses like paint, siding, or a place like Home Depot. Regardless, it's eye-catching and it works.
Found on Yahoo
Wauw I never heard about this idea! That's a crazy idea! I will never let my house using for a billboard. But that's personal. I am sure that they are lots of people who like a colorful house. And of course there is the nice deal to.
ReplyDeleteI think you are right.. People don't even look anymore to add's in magazine's and stuff. That's why we have to come up with brilliant ideas. We have to think out of the box. That is the most important thing for designers.