The top 50 list

I was recently reading Fast Company and came across the world's 50 most innovative companies. Apple was no doubt #1 for “dominating the business landscape, in 101 ways”. Here are the 101 ways:



Twitter came in at #2 for “five years of explosive growth that has redefined communication”. Facebook was #3 for “600 million users, despite Hollywood”. Nissan came in #4 for “creating the Leaf, the first mass-market all-electric car”. This surprised me because it was up there on the list mixed in with the social networking and technology companies (Groupon, Google, Netflix, and Zynga are next in line). Also, as the all-electric car sounds cool, I didn't really think it was popular. I haven't heard much about it. Like I said, many of the social networking companies are on the list. LinkedIn and Foursquare are among them along with Wieden + Kennedy coming in at #25 for “dominating the airwaves and the Internet with its Old Spice campaign”. Here is the “true tale” of how they came up with the idea, in comic book form.

View here

Anyway, the point I'm making with this blog post is that the social media companies take over the first half of the top 50 list. This means that advertising is changing. There are so many options out there now. There's more than just Facebook so we need to think outside the box of what can be done on the Internet.