MadAD

Hacienda, a Mexican restaurant, came up with this billboard to promote their drink in northern Indiana. Shortly later, it was taken down because of all the complaints. Any idea why? Here is the billboard. Think about it.



The billboard looks fine to me. The idea behind it was how people belong to clubs and teams. The company wanted to develop a cult following like-minded people. The problem with the billboard is that it refers to the 1978 Jonestown cult massacre where 900 people died from drinking cyanide-laced grape punch. Obviously, the billboard was a major offense to the people of the town. The billboard was a complete accident. Whoever came up with the idea didn't know about the massacre. I found that kind of funny but at the same time, it's serious. How many people will go to Hacienda now? They are either offended or scared to do so. This is a good example of how in the advertising world, everything you say has an impact, either good or bad, and people will always remember it.

Info found here