Technology, in a shoe

A couple blogs ago, I talked about QR codes used in fashion. I thought this was the new cool thing out right now, until I came upon this. This video will explain how a microchip is placed in a shoe. At certain locations you will find a pad with the shoe logo. You can step on the pad and a number of things can go down. You can get your picture taken and added to Flickr instantly, you can update your Twitter with where you are at that moment, you can get discounts at bars or coffee shops, you can use it as a ticket to get into concerts and other events and with two people, you can instantly become friends on Facebook. I guess I should mention that you have to register your shoe first with a code on the shoe. You give it your name and all your Twitter/Facebook/Flickr info. It would be a little creepy if it knew all that information already. Anyway, watch the video. It will make a lot more sense.



Alright, so some features I found pretty awesome, others kinda creepy. Actually the only one I found to be creepy was the Twitter one where it lets everyone know exactly where you are. I thought the Facebook friend request was pretty cool. When you meet someone new and want to add them on Facebook it really sucks when you forget their name the next day. I also liked how it can be your ticket to concerts because we all know how much it sucks to lose expensive tickets. Getting discounts at specific places is cool because who doesn't like a discount, right? Plus it helps that coffee shop or bar advertise for themselves as well as the actual shoe. Very clever. Putting an instant picture on Flickr can be a little creepy because people might be able to tell exactly where you are at that moment, however, it's also cool because not many of us carry around cameras anymore to events and we might want our picture taken to prove we were really at that cool place. I also think the shoe can only be really cool if all your friends have it too. That way you can get these discounts and pictures taken together. For the most part it sounds pretty awesome.

Found on Creativity