For our advertising class we have to come up with 3 guerilla concepts for a product called Quietus. I was struggling with ideas because I have seen so many really cool guerrilla campaigns and that’s all I could think of doing. I just want to do something different. Not something on a bus or on the streets. Somewhere completely unexpected. As I was brainstorming I found an IKEA campaign advertising for their services to put furniture together for you. You know, in case you’re more on the artistic side of architecture rather than building. Here is the video of what they did for their guerrilla idea:
IKEA furniture is a piece of art when assembled the right way but even more amazing when assembled the wrong way. First, there is a gallery of IKEA furniture like what you would see at the IKEA store. It shocks the customers to see something like this in a real art gallery. It gets them more interested and leads up to the actual furniture art gallery. The message here is maybe you’re more of a sculptor than a builder and that’s ok IKEA can put it together the right way for you. It’s brilliant. The placement is perfect, modern art furniture in a modern art gallery.
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