You can now get magazine subscriptions on your IPad. Since not everyone owns an IPad yet, sales for magazines on the IPad weren't expected to be as high as they were. However, different genres have much different starts. For example, science and tech magazines do much better in the beginning. Popular Science was one of the first on the IPad and Family Circle and Better Homes and Gardens won't even release until 2011. Popular Science averaged sales of 14,034 in the April, May, June and July issues. IPad sales were equivalent to 12% of it's newsstand sales. Wired, a techie magazine, beat everyones predictions. Wired sold 105,000 copies, way above newsstand sales. This was equivalent to 19% of newsstand sales. Beyond sci-tech titles, Men's Health made less than 1% of newsstand sales. Same thing goes with People and Glamour, both being major newsstand sellers. Overall, IPad magazine sales are doing well. The years 2010 and 2011 are exploratory years. This is the time that we learn as we go so since sales are doing well for IPad magazines, things will only improve.
This digital platform offers a wide scope of opportunities to interact with users. So what does this mean for digital advertising on the IPad? I think there are many creative things we can do in magazines on the IPad to get users involved like games or videos. It's pretty much endless on what we can do. Right now we still have tangible magazines and we will have them for awhile but I'm afraid of when all magazines become digital. This could change advertising history for the better and for the worst. I would still like to have traditional print ads as well. Any ideas on this?
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