Black Friday advertising

People go absolutely nuts shopping on Black Friday. I know this not because I go out to get those great deals but because I work at two retail stores and am always stuck working all day. This past Black Friday I worked at Kohl's. There was over an hour wait just to purchase your stuff and this was at 1PM. They were open at 4AM. The deals were ridiculously good and this is why advertising for those Black Friday sales is so important. It's all about competition between the stores. Who has the best prices? The most well stocked shelves? This is the biggest shopping day of the year and the most important to retail stores. The other retail store that I work at besides Kohl's is Target. I just recently seen their goofy 2 day Black Friday ads and they are hilarious. Here is a sum up of what the whole campaign is about:



Now here is one of their many TV ads:



The reason why this is so successful? Well besides being funny and memorable, it really shows Target's demographic. Like I said before, I work at Target so I see these energetic young mom-like women come in for great sales. This is a great example of the type of people that shop there. Not only that but this is Target's "image". This is what Target wants their employees to be like. They want us to be energetic, fast and friendly. Here is another one of their TV ads:



I think this new Target character is a great addition to their Black Friday campaign. It makes people remember not only her but the sale as well. I think she is a better icon for this particular sale event than the Target dog because she has personality and brings a little something extra for big events. I think Target should bring her back every year for the Black Friday advertising. It would give people something to look forward to every season. I think if Target had her year round as their character, it would get old but just once a year is more like a treat for the audience. Overall, I think Target is very successful with all of their advertising. Their TV ads are all short and to the point but they also reach the demographic well with a little bit of humor. What can I say? I'm a fan.

All videos found on youtube